If you run an established tour or experience company and you're trying to grow bookings, there's a good chance you're asking the wrong question. It's 📍 probably not, "Do we need a prettier website?" It's more like, " Why are people finding us, looking around, and not booking?" Maybe they leave and book through Viator instead.

 Maybe they keep asking questions your website should already answer. Maybe your tours are incredible in real life, but online, people can't quite tell why you're worth the price. Or maybe you're sending more traffic to your website and hoping some of those people figure out what to do next. 

That's the problem I solve.

I'm Lauren, the founder of the Collective Design Agency, and I work with established tour and experience companies to create a clear path from, "Oh, this looks amazing," to booked. And that doesn't start with picking fonts and making things pretty. It starts with strategy. Before I redesign anything, I look at how your business actually sells.

What are your guests looking for? What makes them hesitate? What do they need to know before they feel comfortable spending hundreds or thousands of dollars with you? Why are they leaving your website? How quickly can they figure out which experience is right for them, and how easy is it to actually book?

Take one of my clients, Jaunt Away. She had a site once, but referrals were so strong she let it slide. Then her pipeline dried up, and the site fell into disrepair right along with it. We rebuilt her site around her actual client journey, and within a month she landed five new clients at $15,000 each.

That's $75,000 in new revenue for one month.

 Because traffic alone will not fix a confusing sales process. More Instagram followers won't fix it, and a shiny new website built around the exact same problems definitely won't fix it. So the first phase of my process is about finding those gaps.   I review your website, your messaging, your offers, your booking path, your competitors, your customer experience, and the way all of those pieces work together.  From there, I build a strategy for the website around one goal: make it easier for the right guests to understand why they should choose you and take the next step. Then we design. Then we build.  And because I'm not interested in trapping you inside a giant website project before you know whether the strategy is right, there's a decision point built into this process.

At the end of the strategy and design phase, you'll see exactly where we're headed. If you're happy, we keep moving and build a site. And if you're not, we can stop there, and you owe nothing further. There's not an awkward six-month hostage situation. The full process takes eight weeks or less for most projects. 

And when we're finished, you don't simply have a nicer website. You have a website built around how your guests actually make decisions. One that explains the value of your experience. It builds trust. It answers the questions standing between them and the booking button. Works beautifully on mobile, and it gives more of the people already interested in what you sell a reason to book directly with you.

Take another client, The Bough, a treehouse stay that was leaning hard on Airbnb. After we redesigned their site around direct bookings, they saw a 25% increase in those direct bookings. No extra ad spend, just a website that actually worked for them.

 So if your business is established, your tours are selling, and you know there's room to turn more of that interest into revenue, I'd love to take a look. Click below and tell me a little bit about your business. I'll review what you send before we talk, and if I think I can help, we'll look at what may be standing between your visitors and more direct bookings.

 Because your website doesn't need to win a design award. It needs help to sell the damn trip,   Click below. Let's talk.